11.19
Business Wire, Nov 18, 2009
VERNON, Calif. — True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the
appointment of Sarah Lassek as the Vice President of U.S. Wholesale
Sales at its wholly-owned subsidiary True Religion Sales LLC. In this
role, Ms. Lassek will be responsible for the direction of the Companys
U.S. Wholesale business, including managing and growing its Major and
specialty boutique accounts. Ms. Lassek will report directly to Jeffrey
Lubell, Chairman, Chief Executive Officer and Chief Merchant of True
Religion Apparel.
Ms. Lassek brings to True Religion significant senior-level sales and
merchandising experience in the apparel industry. Most recently, she was
Director of West Coast Sales for 7 For All Mankind where she was
responsible for developing and implementing sales strategies for the 7
For All Mankind brand within the U.S. Wholesale channel. Ms. Lasseks
other experience includes sales positions with BCBG Max Azria and St.
Johns Knits. Ms. Lassek earned a bachelors degree in business from
Southern Methodist University and a professional degree in product
development and merchandise marketing from the Fashion Institute of
Design and Merchandising.
Ms. Lassek will manage the Companys sales associates who were
previously under direction of the Companys independent sales agent,
LAtelier. In addition, Ms. Lassek will look to complement the existing
sales force with additional sales managers and sales representatives.
Under the direction of Ms. Lassek, the Companys sales force will be
responsible for developing expanded relationships with existing U.S.
Wholesale customers, as well as cultivating new relationships with
specialty boutique accounts. The Companys transition to a direct sales
force model is consistent with its goal to strengthen and grow its
business relationships and streamline its communications with U.S.
Wholesale customers.
We are excited to welcome Sarah to the True Religion management team,
said Jeffrey Lubell, chairman, chief executive officer and chief
merchant of True Religion Apparel, Inc. As we continue to build the
True Religion brand, we are committed to partnering more proactively
with our Major and boutique customers to drive sales growth within this
channel. We are confident that Sarahs background in building premium
apparel and jeanswear brands within the wholesale channel will serve to
support our brand well, particularly as it relates to identifying and
responding to market opportunities which is critical to ensuring
consistency in execution.
As previously announced, True Religion terminated its agreement with its
independent sales agent LAtelier, effective no later than December 31,
2009. Pursuant to the termination agreement, the Company will continue
to pay a commission to LAtelier on U.S. Wholesale sales orders received
through December 31, 2009, if those sales orders result in sales on, or
prior to, June 30, 2010. The Company is committed to working closely
alongside its independent sales agent through the transitory period to
ensure a smooth and seamless transition for its customers.
About True Religion Apparel, Inc.
True Religion Apparel, Inc. is a growing, design-based jeans and
jean-related sportswear brand. The company designs, manufactures and
markets True Religion Apparel products, including its premium True
Religion Brand Jeans
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